Crucial Conversations Video looks like DirectTV

May 16, 2012 at 10:00 am 1 comment

Have you seen the new video ad for Crucial Conversations 4?  It looks an awful lot like what we’ve been seeing from DIRECTV.

That’s too bad because in my mind copying someone else’s brand makes me wonder if their updated package is all that innovative itself.  The original Crucial Conversations was a truly fantastic tool.  I’ve seen VitalSmarts present at conferences and have always found their material interesting and helpful.

What do I think of the new product?  Honestly, I haven’t even looked at it yet.  I was so surprised at them riding the wave of someone else’s concept that I forgot about the product itself.  Hmmm…maybe something to consider for the rest of us when choosing our marketing tactics?

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1 Comment

  • 1. Leone Siciliani  |  May 22, 2012 at 7:43 am

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